Telling a product story in an effective, engaging is one of the many ways that Williams-Sonoma leverages superior content to drive an engaging and impactful customer experience.
Williams-Sonoma CEO Laura Alber talked about this point during the company’s recent third-quarter earnings call.
“For more than 60 years, we’ve been leaders in customer experience which began in our first Williams-Sonoma store with our founder, Chuck Williams, who served every customer with passion and care,” Alber explained. “And....