E-mail marketers don’t expect Facebook’s revamped messaging system to replace traditional e-mail service, but they are watching the platform’s rollout to see how they can use it to interact with consumers.
“I agree with other marketers who’ve looked at this as Facebook’s play to capture young consumers who haven’t quite settled into using an e-mail client for personal or professional messages,” said Marc Haseltine, manager of e-mail marketing at the National Geographic Society....