Machine learning has been a hot topic in the loyalty industry in recent years, but now seems to be building more momentum amid advances in Big Data technologies.
Loyalty360 talked to Manoj Das, VP of Products, Stellar Loyalty, to find out more about machine learning and its potential impact on customer loyalty.
For those still trying to wrap their arms around this topic, can you explain what Machine Learning is and why expectations are high for its potential impact on customer loyalty / CX?
Das: At its core....