Scott Gifis, vice president & managing director, North America, AdRoll, believes that his company helps clients drive customer loyalty through CX-related initiatives.
“Where a lot of our customers will leverage us with respect to CX-related initiatives is to deliver targeted, sequential messaging to inform customers at appropriate stages in their lifecycle,” he explained to Loyalty360. “For example, if you are promoting customer loyalty programs as a retailer, you might leverage AdRoll’s technology to....