Consumer expectations are changing. Increasingly, apparel brands that project “inclusivity” by appealing to a broad range of body types are the brands that consumers are willing to give their loyalty. We have seen Nike debut plus-size mannequins at its London store, and throughout the space, we have seen an increase of varied, “everyday” bodies used in advertisements.
Now, Dick’s Sporting Goods has announced the launch of DSG, its newest athletic gear and apparel line that offers athletes an expanded....