Less than 15 years ago, not a single dealership had a personal computer, digital camera, website, or email address, let alone a person who knew how to operate any of them. Today, most successful dealerships have an entire department dedicated to internet marketing.
For years, the automotive industry has dabbled in customer service and retention from the simple idea of business-reply postcards, to CSI surveys, to a part-time BDC. It is now time to stop dabbling and make customer retention and loyalty a full-time department. Your new....