Any marketer would love to wear the proverbial crown of customer loyalty king in its respective industry for one year. This estimable honor was bestowed on Discover Financial Services recently for the 20th consecutive year.
During the company’s April 19 first-quarter earnings call, CEO David Nelms noted this amazing achievement.
“Last quarter, we were recognized as highest in customer loyalty in the annual Brand Keys survey,” Nelms said, according to Seeking Alpha. “This marks the 20th consecutive year that we....