Moving to the cloud is often discussed among loyalty marketers everywhere, the pros and cons, the upsides and downsides.
Kevin McMahon, director of global marketing at West Unified Communications Services, believes strongly that companies should move their contact centers to cloud which, among other benefits, will magnify and elevate the customer experience across every channel.
Loyalty360 talked to McMahon about this compelling topic.
Can you talk about the advantages of the cloud from an employee/customer engagement perspective? ....