Chipotle Mexican Grill is bringing back its “Summer of Extras” promotion for a third summer, giving Rewards members new opportunities to earn free food, bonus points, and digital badges while tracking their progress throughout the season. Running from June through August, the campaign builds on Chipotle’s recently revamped rewards platform and reflects the brand’s growing focus on making loyalty feel more interactive and entertaining, going beyond simple points accumulation by introducing new competitive elements designed to tap into customer fandom.
Members can complete monthly streak challenges by purchasing entrées, unlocking rewards along the way and ultimately earning a free entrée or bonus points. For the first time, participants will also be able to see how they rank against other customers at their most-visited Chipotle location, as well as on state and national leaderboards.
"Our fans don't just eat Chipotle, they build routines around it," said Curt Garner, President, Chief Strategy and Technology Officer. "This summer, we're turning that loyalty into something more rewarding, giving members more ways to earn free food, track their progress, and see how they stack up against other fans in their area."
Learn more here.