The conversation at the forefront of marketing discussions continues to revolve around the shifts in loyalty with Millennials and Generation Z. With technology eliminating the term “patience,” and the power of choice at an all-time high, data shows that customer loyalty has become harder to find.
In a study by the Alliance Data’s Analytics & Insights Institute, brand loyalty was discussed by Millennials and Generation Z segments of people.
“One-to-one conversations with real people supported by....