Most CMOs (94%) agree that advanced analytics will play a significant role in helping them reach their goals, but an increased number (82%) of CMOs say their organizations are not prepared to capitalize on the data explosion.
A new IBM study, “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” is based on findings from face-to-face conversations with more than 500 CMOs from 56 countries and 19 industries worldwide.
“After speaking with CMOs around the world, it became evident that more....