Premium loyalty programs are gaining ground in the apparel industry. Lululemon has seen growth since launching its premium subscription service, and brands like Macy’s and JC Penney have followed suit. Now, another legacy apparel retailer is joining the fold and putting its own spin on premium loyalty in the apparel space.
Banana Republic has announced the launch of Style Passport, an online subscription service that provides unlimited access to its women’s apparel collection. The brand will roll out the service at the....