BJ’s Restaurant and Brewhouse is investigating new technology to make its off-premise sales run smoother. This move is the result of a record increase in such sales. The company hopes to use this increase as an opportunity to improve engagement with customers across channels.
Greg Trojan, BJ’s Chief Executive Officer, says the company is looking to make it “easier to access the menu and make mobile pay easier to access.” Trojan also acknowledged BJ’s has “found hurdles to higher adoption rates....