Talk of seamless customer experiences is all the rage these days. From our research, we’ve seen that brand executives understand that customers want an easy, convenient experience that doesn’t ask too much of them. This makes complete sense. Customers are already handing over their money to brands when they purchase products and services. None of them want their experiences to be difficult and time-consuming, and when they are, customers are more likely to buy from someone else.
Enter Roger Dooley, marketing expert and....