Advance Auto Parts, an automotive parts provider that serves both professional installer and do-it-yourself customers, has launched its new Speed Perks rewards program. To differentiate itself, the brand intends for the program to offer rewards to members more quickly than competitors’ programs.
Customers can sign-up for Speed Perks in store, online, or by texting SPEED to 77333. After sign-up, members can start earning $5 Perks Bucks after spending as little as $40 online or at any Advance Auto Parts or Carquest location in the United States and Puerto Rico. Perks Bucks can be used to purchase any item offered in store or online.
Speed Perks offers customers three different membership levels—Club, VIP, and Elite—each based on total spend during the calendar year. Customers who spend up to $200 in a calendar year will earn rewards at the Club level, including 10 points for every $1 spent. Customers who spend between $200 and $500 in a calendar year will earn rewards at the VIP level, including earning 11 points for every $1 spent. Customers spending $500 or more in a calendar year will earn rewards at the Elite level, including earning 12.5 points for every $1 spent.
“We’re excited to launch our new Speed Perks program and reward our loyal Customers faster than ever before,” says Tom Greco, President and CEO. “At Advance, we put our Customers at the center of everything we do, and we listened to them about how we could improve our already successful Speed Perks rewards program. As a result, our new program enhances the Customer experience and provides many new benefits our Customers told us they wanted.”
All Speed Perks members earn bonus points on purchases of products and receive seasonal promotions. VIP and Elite members’ points never expire and they receive bonus points for referrals. Elite members also have access to exclusive events, experiences, and product samples and receive priority customer call support.
“We are focused on growing loyalty among our Customers,” says Greco. “At the end of the day, it’s about giving customers what they want, and we’ve been able to do that with the new Speed Perks rewards program.”
The promise of expiration-free points is unique. It will be interesting to see if that has any effect on active membership. Perhaps Advanced Auto Parts could leverage lingering points from an inactive member by reminding the customer that he or she is approaching a discount.