There is a myriad of opportunities and challenges for loyalty marketers today, yet one of those that falls into the opportunity basket revolves around brand identity and customer loyalty.
Loyalty360 talked to Ruben Guallar, Director, Strategic Sourcing & Fulfillment, LoyaltyEdge, about this and other issues connected to customer loyalty.
What are the biggest opportunities/challenges for brands and marketers today? If you could recommend one thing to a client (or prospective client), what would it be?
Guallar: An area with....