Ready to get rewarded? For fans of American Eagle Outfitters, which includes the American Eagle and Aerie brands, good news arrived this week in the form of a re-launched loyalty program. The brand’s previous loyalty program, AEO Connected, is now Real Rewards.
Loyalty360 had the chance to catch up with Chad Nikola, Director – Customer Retention, for AEO Inc. to learn more about the program re-launch, how Real Rewards by American Eagle & Aerie came to be, what makes the program unique, and where the AEO team sees....