Subscription services are popping up everywhere. They’ve become one of the primary ways consumer watch TV and movies. They’re gradually taking over the apparel industry. Now, they’re becoming a part of children’s development.
Joann and GoldieBlox have introduced GoldieBlox Box, a monthly craft subscription box to encourage kids’ development of STEM skills. Each monthly box is filled with the tools necessary to create fun, science-based projects at home, complemented with facts about STEM behind each project.
The projects are inspired by popular, trending DIY “hacks” and projects from the GoldieBlox YouTube channel, like fizzy bath bombs and squishies. Each project is designed to keep kids curious and stimulated.
“We are thrilled to partner with GoldieBlox to introduce our first kids’ craft subscription box,” says Rob Will, SVP eCommerce, GMM Craft at Joann. “At Joann, we aim to inspire creativity and learning in everyone, and we also know that hands-on activities can help kids grow and understand new concepts.”
The Joann GoldieBlox Box is appropriate for kids ages eight and up and provides them with new craft experiences to look forward to every month. Joann and GoldieBlox curate the boxes in partnership with Make it Real, a toy company that designs innovative toys for tweens.
“GoldieBlox and Joann have a shared goal to empower children to pursue their dreams, and we are dedicated to providing kids with resources to express their creativity,” says GoldieBlox Founder & CEO Debbie Sterling. “At GoldieBlox, we use storytelling and STEM principles, coupled with a girl engineer character who does crafts and DIY projects, to give girls confidence and encourage them to pursue their dreams, so we believe this partnership will further our mission.”
To celebrate the launch, Joann is offering the first GoldieBlox Box at a reduced price of $19.99 and free shipping with the use of a promo code, which is 20 percent off the suggested retail price. After the launch, the GoldieBlox Box will be priced per month, and can be purchased individually ($24.99 + $4.99 shipping) or as part of a three-month ($19.99 per box + $4.99 shipping) or six-month subscription ($19.99 per box + free shipping). Joann customers can order the GoldieBlox Box at Joann’s website, and subscribers for the box will gain access to exclusive content.
This GoldieBlox Box is one of several offerings in the Joann assortment that focuses on innovations in kids’ crafting, which enables them to explore their creative side, including new collections of kids’ toys and crafts from LEGO and Crayola. Joann also offers in-store craft classes and camps that teach kids how to quilt, sew, knit, crochet, embroider, bake, and even learn the basics of fashion design. In addition, Joann hosts free hands-on events in stores every month where kids can make crafts to take home and kids can celebrate their birthday at Joann and craft with friends.