Partnership-powered loyalty is a major trend in the space today, and the variety of such partnerships is constantly increasing. In the loyalty space, in this year alone, we’ve seen airlines collaborate with c-stores, a grocery retailer partner with a national charity, and an apparel retailer team up with a Swedish bank, among many others. These partnerships enhance brands’ value propositions and, in some cases, help to unify a brand’s experience across channels. Now, we’re seeing a loyalty-fueling collaboration....