70 Percent of Online Shoppers Say eGift Card Offerings Impact Brand Loyalty

National Survey Finds Vast Majority of Shoppers Will Jump Brands if a     Retailer Doesn’t Offer an eGift Card Option for Last-Minute Purchases PORTLAND, Maine—More than half of online shoppers (54%) are planning gift card purchases     this holiday season and nearly a quarter will wait until the week     leading into the holiday to make their purchase. Today’s release of the     2010 Pre-Holiday Online Shopper Gift Card Survey revealed that 70     percent....