What are some of the biggest pitfalls of SMS and how does RCS solve these?
Although SMS boasts a 98% open rate, it has it's limiations—including a constrained message size, lack of branding, limited rich media support and a text-only interface. RCS fills the gap by combining the richness of the app experience with the timeliness and ubquitity of SMS messaging. With features such as suggested replies and action, consumers can quickly and easily respond, allowing for quick action and speedy transactions. By bringing these....