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The Misalignment of Loyalty

Loyalty / Rewards Programs

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DAILY NEWS

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J.Crew and Synchrony Announce Co-Branded Rewards Credit Card

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IN-Depth Exclusives

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Author Doug Zarkin Discusses His New Book and How Brands Can Move Out of the Friend Zone and Into Brand Love

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Videos and podcasts

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Navigating Togetherness in a Post-Covid World

Author Doug Zarkin Discusses His New Book and How Brands Can Move Out of the Friend Zone and Into Brand Love

November 29,2023

Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

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Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience

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