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Acquiring new loyalty program members is a challenge for any brand – But what happens after your customers join?
Getting them to join is only half the battle. Getting them to participate in meaningful ways brings a completely new set of hurdles. So, what can you do to boost engagement with your loyalty program members?
In this upcoming webinar, hosted by Matthew Kates, SVP, Strategy at Clarus Commerce, and Mark Johnson, CEO & CMO at Loyalty360 explore how promotion overlays such as sweepstakes, trivia and contests generate news, add gamification and motivate strategic behaviors.
You’ll learn how to layer promotions into your loyalty program to:
• Build program awareness & member acquisition
• Onboard new members and promote program exploration
• Drive sales, increase purchase frequency, and activate partnerships & sponsorships
• Turn members into brand advocates
• Create attainable rewards that drive participation and efficiently burn points
… with real-world examples including Hilton, Victoria's Secret, and Redbox.
Matthew Kates, SVP, Strategy, Clarus Commerce
Matthew Kates is the SVP, Strategy at Clarus Commerce, responsible for strategic planning, concept development, program design and analytics. He specializes in developing innovative solutions that fuse creativity, technology, and marketing acumen to achieve measurable results. Kates has 20+ years of marketing experience ranging from promotions and loyalty marketing to brand management for brands including PepsiCo, Kellogg’s, Molson Coors, T-Mobile, Coca-Cola and Microsoft. His commentary as an expert in the space can be found in Adweek, Chief Marketer and Forbes.
Mark Johnson, CEO, Loyalty360
As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.