Live webinar on 12/4 at 1pm ET // Register here!
As we head into the new year, many brands face the challenge of maintaining the engagement and momentum built during the holiday season. In this webinar, Kobie’s AVP of Client Services, Christine Strowbridge and Katie Cassidy, AVP of Strategic Consulting, will share strategies for capitalizing on holiday-driven loyalty success and carrying it into the new year.
We’ll discuss tactics for leveraging holiday data, communicating post-holiday rewards, and creating personalized campaigns that convert seasonal shoppers into year-round loyal members. Through real-world use cases, we’ll demonstrate how to optimize your loyalty program for sustained growth in Q1 and beyond, ensuring a strong start to 2025.
Speakers:
Christine Strowbridge, Associate VP, Client Services, Kobie
As Associate VP, Client Services, Christine serves Kobie’s retail clients as an extension of their brand. She has been focused on creating consumer-centric experiences for the market for over a decade, with a proven track record of delivering innovative marketing strategies. Christine is quick to comprehend new or unusual subjects and situations, ensuring solutions are presented quickly. She’s able to identify and analyze business problems and provide cost-effective and workable solutions that are innovative and unique to each client.
Katie Cassidy, Associate VP, Strategic Consulting, Kobie
As Associate VP of Strategic Consulting, Katie leads the implementation of loyalty strategies and roadmaps that deepen brand’s relationships with their members. She specializes in multi-brand strategies to drive growth while maintaining unique brand ethos, supporting award-winning loyalty design across multiple Kobie clients.
With more than 13 years of experience, prior to joining Kobie Katie held positions in Account Management, Marketing Strategy, and Client Implementation with areas of focus in both B2B and B2C. She received her MBA from William and Mary with an emphasis in Design Thinking.