Authentic, in-person connection is back in a big way this year. Even amid broader global volatility, corporate events continue to thrive as essential forums for connection and commerce.
In the Incentive Travel Index, over 70% of buyers expect activity to stay the same or increase through 2027. But they are adjusting elements like gifting, entertainment and decor to offset rising transportation and hotel costs.
Trends toward human-centric experiences should give....