95% of AI projects fail.
Flashy demos that crumble the moment they hit real data, real traffic, and real enterprise workflows. Governance slips, trust fades, and the pilot collapses. The real question isn’t why these fail; it’s why the 5% succeed.
Two years ago, we made a bet on the answer. If we enabled businesses with AI connected directly to their most complete source of data, and gave it the ability to learn and act across their marketing tools, marketers....