1-800-Flowers.com has announced its partnership with Jason Wu to create an exclusive assortment of modern and elegant bouquets. This new collection titled "Jason Wu for Wild Beauty collection" is now available nationwide according to the 1-800-Flowers.com press release and includes on-trend arrangements that embody the designer's style of femin...

While recently most of our focus has been on social distancing, many are craving opportunity to connect with one another during this uncertain time. To help its customer connect, 1-800-Flowers.com has opened up ways for individuals to talk about some of the problems they might be going through, such as anxiety around the pandemic itself. As a b...

Flower delivery service 1-800-Flowers.com has launched a new peer-to-peer portal called "Connection Communities" to help people that have experienced the same life events connect. It is powered by the self-care platform Wisdo and helps the brand's customers connect to others and seek guidance, offer advice, and engage with each other. This servi...

Technology Fifth Third’s Dobot Helps Consumers Save in New Year Dobot, an app launched by Fifth Third a year ago, is providing a way for users to save for the future . Dobot is “encouraging people to start the year saving for a $500 ‘Future Me’ fund. To encourage people to put aside $20 a week toward the fund, the app will offer monthly c...

As we learned in our conversation with Tony Chivari , Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, one of his company’s strengths is that it operates as a family of brands that appeal to a range of consumers. It looks like that family is about to grow by one.   1-800-FLOWERS.COM, which provides ...

This is the second installment of our Q&A with Tony Chivari, Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, Inc. You can read the first part here .   What does emotional loyalty mean to your brand, and how do you measure that? How do you enhance that?   For 1-800-FLOWERS.COM, Inc., emot...

Today’s brands have to be where the customers are, and that’s no small task, given the pace of technological advances and their effects on customer behavior. Remember when the only dinner delivery option was pizza? It really wasn’t that long ago, but such a limited service option is already unimaginable.   Brands have come and gone, but 1-80...

Sending someone a heartfelt gift, such as flowers or a gift basket, is a touching way to let someone know you’re thinking of them. Nationally, 1-800-FLOWERS.COM, Inc. enjoys top-of-mind status as the company that delivers both the gift product and the resultant warm experiences.   Behind those sentimental moments is a team dedicated to uppin...

To create the best customer experience, brands need to know what their customers want. That’s pretty much a given. However, what often goes unstated in this truism is the fact that brands need to understand not just what customers want right now, but what they will want in the future. The key to knowing what they’ll want in the future is staying...

This is the second installment of our talk with Steve Druckman, President of the Midwest Gourmet Food Group at 1-800-FLOWERS.COM, Inc.. For Part I, click here .   How do you decide what works and what doesn’t work in regard to partnerships and how do you manage that effectively?   Different kinds of partnerships: there’s partnershi...