Deepening customer relationships through its loyalty program has helped raise the level of brand loyalty at 1-800-Flowers.com .   A successful loyalty program can be a key differentiator for a brand, and officials at 1-800-Flowers.com have found that to be the case.   “About three years ago, we launched Celebrations Passport,” Tony Chiv...

Satisfying the palates of chocolate lovers everywhere, coupled with a major opportunity to encourage social sharing, led to the creation of Simply Chocolate at 1-800-Flowers.com. Loyalty360 talked to Steve Druckman, President, Midwest Gourmet Food Group, 1-800-Flowers.com, about the launch of Simply Chocolate and company goals for it. What ...

Making emotional connections is such an integral component customer loyalty today. Officials at 1-800-Flowers.com believe that a new national initiative with Westwood One can definitely result in making strong emotional connections with customers. The two companies launched a fully-integrated nationwide initiative to educate, engage, and ...

Managing a family of brands can be a daunting challenge, but it’s one that 1-800-Flowers.com has embraced. During a session titled, “ Leveraging Multi-Brand Customers to Drive Value with 1-800-Flowers ,” at the 10th annual Loyalty Expo , Rahul Chand, senior director, enterprise loyalty marketing for 1-800-Flowers, talked about the company’s ...

Many companies pay lip service to a common theme among loyalty marketers: Listening to your customers can lead to brand loyalty. At 1-800-Flowers.com , that theme evokes much more than lip service. “Part of our DNA as a company is to listen to our customers and always be a leading innovator in terms of adopting new technologies that help us ...

In an innovative move, 1-800-FLOWERS.COM is expanding their customer experience presence to Facebook Messenger. On the heels of the social media giant’s announcement at its F8 Developer Conference that “chatbots” are coming to the app as a way for brands to offer automated assistance to customers.   Facebook Messenger is the 2 nd most popul...

1-800-Flowers.com CEO Jim McCann is excited about the prospects for elevated customer engagement as the integration of Harry & David proceeds. Florist and gift retailer  1-800-Flowers.com  announced the acquisition of Harry & David Holdings in September 2014 for $143 million in cash. At the time, a release said the combination of the two comp...

During Tuesday’s conference call to report its fiscal third-quarter financial results, 1-800-Flowers.com CEO Jim McCann paid tribute to his company’s customer service associates. As a result, McCann said their efforts paid off in the social media world. “Our proactive planning for severe weather around the Valentine holiday, which we dubbed ...

To deliver world-class customer experiences, brands must exhibit consistency, according to Jim McCann, CEO of 1-800-Flowers.com. McCann delivered the keynote address at the KANA Connect user conference in New Orleans on Sept. 16. McCann shared his customer service insights and best practices with attendees -- representatives from commercial...