Company Type: Customer Experience Strategy and Design, Customer Loyalty Strategy and Design, Data and Analytics Insights, Creative Services and Strategy
Core Offering(s): Managed services for loyalty/customer experience programs and strategies, including CX, loyalty, and channel design, data activation, Martech orchestration, and performance marketing
Target Industries: Retail, Technology, Automotive, QSR/Restaurant, and Financial Services
Iris is a global CX strategy and innovation partner that helps clients combine frameworks and technology to create long-lasting customer connections. Iris' teams of specialists collaborate with client stakeholders to develop customer engagement and active participation in loyalty programs and strategies. The company’s focus spans multiple specialties, with teams dedicated to creative, data, consulting, and technology.
As a strategic and delivery partner for brands, Iris uses strategy and insight to help brands create engaging experiences and design, develop, build, and manage complex multi-channel programs. Additionally, Iris is a technology agnostic customer loyalty strategy firm. It can support clients with existing Martech stacks, recommend best-fit systems based on brand need, or build bespoke solution sets that help brands find competitive advantages in the face of change and disruption.
Furthermore, Iris can assist clients in various stages of the brand’s loyalty and customer experience journeys as strategists and marketing teams can support clients with initial program development, existing program shifts, next-generation loyalty and CX, program evolution, ongoing strategy, or short-term, project-based engagements.
Iris is a best fit for mid-to-large-sized organizations searching for a partner that can offer education or expertise in loyalty strategy and services, creative, Martech orchestration, data activation, performance marketing, or pricing.
Read more about Iris in the complete analyst brief here.
Boston is known for its rich cultural history—it is the birthplace of revolutionary thinking… the city of Firsts. Iris Concise embraces this spirit of innovation to use data driven intelligence to challenge the status quo and move our clients' business forward.
We are loyalty experts—and not just when showing our affection for Boston sports teams. We offer strategic consulting expertise that leverages our disciplines in Advanced Marketing Analytics, Marketing Technology Enablement, Customer Journey Management, and Loyalty Programs to drive more profitable customer relationships.
Iris Concise. For the forward…