“The complexity of collecting and using data has become unwieldy,” states Doug Sutherland, loyalty leader for Pittsburgh-based Dynamics, Inc. “If one were to look elliptically at that data, there are many forces at work: privacy, permission to use the data, gathering data down to the smallest SKU and PLU level, associating data with buying patterns, determining shelf space, where to build the next location, identifying trends, managing costs, and the list goes on and on.”
Dynamics Inc., founded in 2007....