Dynamics

Founded in 2007 by Jeff Mullen, Dynamics has a rich history of real-time “firsts” in the loyalty and payments arena, that includes launching the first pay-with-points program with Citibank utilizing our computer-in-a-card technology. In April 2012, along with UMB Bank, we transformed the coalition rewards model with the first credit card combined with a mobile experience that allows consumers to choose which brand’s rewards they want to receive with each purchase, whether cash back, airline miles or a selection from as many as 50 real-time opportunities to earn rewards worth far more than the traditional 1% cash back model. In 2014 we launched a three-prong loyalty solution for Canada’s largest quick-service restaurant that included fully integrated at the POS capabilities to issue and redeem real-time offers based on a series of business rules. Working hand-in-hand with the brand, channel managers, and the marketing team, our self-serve Consumer Engagement Platform provides the building blocks for a deeper relationship with the consumer, to do things in real-time, usually before the consumer exits your retail location with a fun, engaging, immediate opportunity. Imagine a platform that  gives brand managers to ability to develop as many rules as they can imagine, and the capability to refine these rules, and engage your consumer with offers that achieve the brand’s goals (boucebacks, increased frequency, increase spend, profitable loyalty program) and meet or exceed the consumer’s goals in terms of recognition, meaningful rewards, and an emotional connection – Mutually Beneficial Engagements^SM
 
In addition to our Consumer Engagement Platform, Dynamics designs and manufactures Interactive payment cards and advanced payment and consumer engagement platforms. Dynamics has raised over $110 million dollars and counts MasterCard, the Canadian Imperial Bank of Commerce, Bain Capital Ventures, and Adams Capital Management as its investors.