U.K. Blockbuster has launched a new customer loyalty program – VIP Rewards – as part of a revamped business model after the company was acquired by Gordon Brothers Europe earlier this year.
Malachi Simons, Head of Online & Customer Experience for Blockbuster, told Loyalty 360 that it’s been a year of “transition” for U.K. Blockbuster.
“We were bought earlier this year by the retail experts Gordon Brothers Europe, who put a new management team in place led by Gary Warren, to revamp....