The convenience store vertical is one that is in a transformational period. As stores like Speedway, Quiktrip and Circle K look to change their stores in response to changing customer demands, MAPCO is taking the opportunity to disrupt the market and expand their presence in the industry.
By differentiating themselves from competitors, MAPCO is carving their own niche in the C-store vertical. This differentiation, Head of Consumer and Market Insights Marissa Sison PhD told Loyalty360, comes from listening to the....