Customer information is the biggest gift marketers have ever received, according to LoyaltyOne President Bryan Pearson.
"Big Data and small data, creating meaningful value, expanding data and segregating it really is powerful,” Pearson told Loyalty 360. “I think this is the Renaissance of marketing in terms of where we’re at right now. At the end of the day, we’re finally getting down to being accessible. Channel proliferation has added a great deal of complexity to marketers through attribution and....