Sarah Mendez, Marketing Director, Mister Car Wash, told Loyalty360 CEO Mark Johnson that her company is starting to define itself as more member-centric.

Mendez participated in an engaging interview with Loyalty360 to discuss its Unlimited Wash Club program, its acquisition model, and focusing on retaining and engaging its best customers.

Unlimited Wash Club

Mendez: We started the program in 2003 and recently hit 100,000 members, which for us is a pretty significant milestone. Our....