The Jockey Rewards loyalty program was implemented in 1996, but Oldenburger-Henning says the program will be reviewed as well as current CRM efforts this year to refine the overall process to better match customer expectations.
“Are we light years ahead of everyone? Probably not,” Oldenburger-Henning says. “But refining our loyalty program and CRM system is our focus this year. We’re learning more about how tied POS systems have become with loyalty and CRM. We want to assess what we’re doing....