Among Panasonic’s vast array of products, it’s easy to overlook the HVAC offerings from the company. This lesser known sector, however, is perhaps one of the most fascinating in terms of creating loyalty in a B2B environment.
“The challenge is that in order to get [to customer loyalty], there are several levels we need to get through: manufacturers, specification reps, contractors, and engineers,” Malcolm Persaud, Sr. Product Planning & Development Manager, Heating and Air-Conditioning....