How KLM Royal Dutch Airlines became one of the most responsive brands on social media and created a legion of brand ambassadors
What is “Social Customer Care,” and do you need it for your brand or business? If you are dedicated to creating a loyal customer base, then your answer should be an emphatic yes. In order to visualize the benefits of this new and essential marketing strategy, let’s take a look at how one major airline evolved from a traditional into a realtime social business.<....