AMC Theatres Seeks Increased Engagement in Stubs Loyalty Program

For Shane Adams, Director of Loyalty Marketing for AMC Theatres, increased engagement is “what we want.”

AMC Theatres’ AMC Stubs customer loyalty program has been around for three years and was refined about 18 months ago.

Adams told Loyalty360 that the program has evolved, but “not a ton. The pillars of benefits remain the same: $10 coupon on $100 spend, virtual....