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Supplier-Contributed Blogs

Have C-Stores Regained Everything They Lost in 2020?

DAFNA GABEL, PDI , PDI | August 18 2021

While June 2020 marked the emergence of a new normal, June 2021 was marked by dollar sales that were flat compared to the previous year. Although year-over-year growth is an important measure of.

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Personalization Through Technology Promotes Engagement Beyond The Transaction

The Kobie Marketing Team , Kobie Marketing | August 17 2021

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to.

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Level Up Your Loyalty

Todd Hedberg, The Lacek Group , The Lacek Group | August 17 2021

Gamify to Boost Customer EngagementEvery parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. “Who can sit still the longest?” Counting.

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E-commerce Return Fraud: Tactics to Watch Out For

The Forter Team , Forter | August 16 2021

Online sales were up 32.4% in 2020 over the previous year.This shouldn’t come as a surprise, considering the pandemic situation we found ourselves in.However, even as the pandemic began to.

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How to Build Customer Loyalty Without a Large Price Tag

Ken Seaton, ICF Next , Phaedon | August 16 2021

Customer loyalty is a high-priority goal for companies seeking sustainable, long-term growth. But traditional loyalty programs can come with a hefty price tag. And despite all the benefits of a.

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Gamification Loyalty In India – Are We There Yet?

Aditi, Capillary Technologies , Capillary Technologies | August 13 2021

Earn and burn has become a passé. Personalization is hygiene.In a world where dynamic consumer behavior has become the deal breaker for brands to set their marketing strategy, gamification might just.

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You Might Need a Loyalty Program If. . . 3 Signs to Keep in Mind

The Brierley Team , BRIERLEY | August 13 2021

You don’t necessarily need to channel your inner Jeff Foxworthy, but as marketers, there are some telltale signs to look out for. And if at least one of these signs applies to you, a loyalty.

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How to Price a Premium Loyalty Program for Your Customers

Jim Tierney, Clarus Commerce | August 12 2021

Seventy-six percent of consumers would pay to join a premium loyalty program, according to our 2021 Premium Loyalty Data Study.That’s because a premium loyalty program offers.

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Explore the Latest Innovations of the Customer Engagement Suite

Abhijeet Gunadekar, Cheetah Digital , Marigold Engage + by Marigold | August 12 2021

All year, the Cheetah Digital product teams have been laser-focused on delivering a unified platform to drive revenue, building lasting customer relationships, and creating a unique value exchange.

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How to Setup Customer Incentive Programs: A Beginner’s Guide

Mohit Bansal, Xoxoday , Xoxoday | August 11 2021

‘CUSTO-MORE’ IS ALWAYS RIGHT.  That shot of happiness that courses through your veins everytime you tuck into a cup of Starbucks? It could be more than just caffeine. After all,.

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Key Considerations For Reviewing Your Cybersecurity Ecosystem

Andrew Carlson, ICF Next , Phaedon | August 11 2021

Keeping up with cybersecurity is a challenge for every organization. It’s an ongoing investment that requires constant monitoring, a multitude of safeguards, and myriad other requirements.

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So, who needs a customer loyalty program? Three steps to success…

Adhish Kulkarni, Evolving Systems , Evolving Systems | August 10 2021

“So, who needs a customer loyalty program?” Seems like a pretty basic question, doesn’t it? It’s hard to believe that any successful enterprise today doesn’t already.

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