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Supplier-Contributed Blogs

Saving Retail with Customer Marketing Programs

The Baesman Team , Baesman | March 18 2022

Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective.

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The Ultimate Guide to Loyalty Programs: Everything You Need to Know to Engage Your Best Customers

Paul Wolfer, Clarus Commerce | March 17 2022

Customer loyalty is one of the most widely talked about topics today, and for good reason. When it comes to where to buy products or services, your customers have unlimited choices at their.

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Cultivating Loyalty in The CPG Industry Through Innovative Customer Experience

Lauren Sutherland, ICF Next , Phaedon | March 17 2022

In light of the ongoing pandemic, the increased focus on privacy that has resulted in a crackdown on third-party cookies, and the emergence of increasingly powerful “walled gardens&rdquo.

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6 Things Sales Leaders Can Do to Counter The Great Resignation

Jen Gustavson, Salesforce , Salesforce | March 16 2022

A record-shattering 4.5 million Americans left their jobs in November 2021, part of an exodus known as The Great Resignation. That trend is expected to continue this year, posing big.

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Could Rising Inflation Make Marketers Ditch Brand Purpose?

BEN ESSEN, Iris Worldwide | March 15 2022

Some media pundits forecasted that a new ‘Roaring 20s’ with a sustained consumer spending boom and ‘party’ mentality lay ahead once we emerged from Covid. However.

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Top 5 Solutions to Increase Rewards Liquidity

The Qiibee Team , Qiibee | March 15 2022

As we learned in the last blog post, it’s key to kill breakage (=points not used/expired) by increasing the liquidity of your rewards. Why? McKinsey found that the top-performing loyalty.

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From Pandemic to Personalization: Reimagining Travel Rewards

The Arrivia Team , Arrivia | March 14 2022

What do today's consumers want – and need - when it comes to travel? Answering this question is a challenge at the best of times, let alone during a global pandemic. Regardless of market.

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Are Loyal Customers Engaging Enough with Your Brand? (New Data Might Surprise You)

Jim Tierney, Clarus Commerce | March 11 2022

Customer loyalty can be measured in many ways. By transactions, brand engagement, advocacy, social media sharing, or through unique experiences. But loyalty isn’t earned overnight, so it.

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Do You Want to Be Compliant…or Secure?

Tom Callahan, PDI , PDI | March 10 2022

When I’m meeting with prospective customers who are exploring their cybersecurity options, they often begin the conversation by asking how much they need to do to become compliant. Especially.

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What is Brand Advocacy & How Your Business Can Gain From It

Jordan Ben, Vesta | March 09 2022

What is brand advocacy? Simply put, brand advocacy is a fancy term for good ol word-of-mouth. When you have a cohort of satisfied consumers advocating for other consumers to buy your product or.

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How Loyalty Programs Are Important For Collecting First-Party Data

Cara Panosian, Brandmovers , Brandmovers | March 08 2022

In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies have to understand different elements such as how.

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How to Increase Customer LTV With a Loyalty Program

The Formation Team , Formation | March 08 2022

When brands evaluate their business success, they look at metrics like net promoter score, customer satisfaction, and customer effort score. But perhaps one of the most important metrics these days.

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