Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Sustainable Pricing Power: Marketer’s Winning Gambit

Chris Burggraeve & Ranganathan Sundaram, Tata Consultancy Services , Tata Consultancy Services | June 21 2022

Ignorance is not bliss. Academic research shows that barely 10% of CEOs are selected from marketing’s ranks and, even in top CPG companies, less than 20% of CEOs rise from marketing. Worse.

Content Marketing

How Adding Promotions to Your Loyalty Program Can Increase Engagement

Jim Tierney, Clarus Commerce | June 21 2022

According to our 2022 Customer Loyalty Data Study, less than one-third (32%) of loyal customers are members of loyalty programs. So, what can you do to incentivize more of your customers to join.

Value Exchange: The Foundation Of Relationship Marketing

Allie Hardee, Cheetah Digital , Marigold Engage + by Marigold | June 20 2022

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone&rsquo.

CRM (Customer Relationship)

Tools for HR Managers to Improve Recruiting and Employee Retention

The Arrivia Team , Arrivia | June 20 2022

Across every industry, hiring and retaining workers has never been more challenging. A positive company culture, strong values, better wages, more flexibility, and clear advancement opportunities all.

Employee Engagement/Training

The Element of Surprise and Delight in Loyalty Programs

Barbara Kekes-Szabo, Antavo , Antavo | June 17 2022

Making customers feel truly exceptional and appreciated is no longer a simple task. So, adding that little extra special something, like a surprise and delight element, to your loyalty program can.

Loyalty / Rewards Programs

How Occasional Buyers Become Loyal Customers | The Power of a Loyalty Ladder

The Formation Team , Formation | June 17 2022

In the modern consumer world, new customers and existing customers are redefining their expectations from brands and their loyalty program. No longer impressed by the one-size-fits-all model.

Travel Incentives: The New Must-Have Employee Benefit?

The Arrivia Team , Arrivia | June 16 2022

Businesses worldwide are scrambling to grow and maintain their workforce as they face historic pandemic-driven labor shortages. To combat the growing resignation surge and a highly competitive labor.

Employee Engagement/Training

How to Identify and Implement the Right Type of Engagement Drivers For Your Channel Program

Rachel Reed, Brandmovers , Brandmovers | June 16 2022

Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to have a positive impact on brand-customer.

Customer Engagement

New Customer Insights Show How Offering Incentives Can Increase Loyalty Program Engagement and Help.

Jim Tierney, Clarus Commerce | June 15 2022

Your brand is always looking for ways to increase loyalty program membership, customer engagement, and gather more quality data. Incentives can help you achieve those goals. Consider .

How to Optimize Audience Segmentation with an Online Brand Community (Featuring 2022 Back-to-School.

Jordan Ben, Vesta | June 15 2022

Did you know that marketers who conduct audience research are 3X more likely to achieve their marketing goals? And that a whopping 65% of marketers report doing audience research &ldquo.

Branding / Product Positioning

7 Customer Retention Strategies That Still Work

The Formation Team , Formation | June 14 2022

Despite the fact that acquiring new customers costs 5 to 10 times more than selling to a current customer — and current customers spend 67% more on average than those who are new.

CX (Customer Experience)

Maintaining Loyalty During Volatile Times

The Arrivia Team , Arrivia | June 14 2022

Travel loyalty is a complicated business to get into. To be successful, you need the technology and staff to support your consumers through their entire redemption journeys, from booking to boarding..

Loyalty / Rewards Programs

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