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Supplier-Contributed Blogs

4 Standards for Customer Experience Benchmarking to Help You Rise to the Top of Your Industry

The SMG Team , SMG | May 03 2022

Some say you shouldn’t compare yourself to others. This may be true in your personal life, but when it comes to your business, if you don’t know where you stand, how can you begin to get.

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Community 101 – All About Online Brand Communities

Jordan Ben, Vesta | May 02 2022

It’s the paradox all marketers face: a strong brand makes everything you need to do easier, but building a strong brand isn’t easy.It takes hard work and persistence to develop a brand.

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The Untapped Potential of B2B Manufacturing Loyalty Programs

The Comarch Team , Comarch | April 29 2022

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those.

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Offering #PeopleFirst Services & Benefits That Build Employee Loyalty and Customer Satisfaction

The Iris Powered by Generali Team | April 28 2022

Services & Benefits That Build Employee Loyalty and Customer SatisfactionSmart companies understand that keeping both employees and customers happy are key to overall business success.Positive.

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Do You Really Need All These MarTech Platforms?

Daniel Knauf, ICF Next , Phaedon | April 28 2022

Marketers are challenged today to deliver amazing digital experiences. The bar has been set by companies like Chewy, Etsy, USAA, and Costco (all in the top 5% of the Forrester CX Index 2021). To.

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Loyalty Stats That Prove the Value of Loyalty Programs

Cara Panosian, Brandmovers , Brandmovers | April 27 2022

Using past years gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data collected will help your team know what trends are out.

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5 Mother’s Day Promotions You Can Do Now to Increase Customer Engagement

Jim Tierney, Clarus Commerce | April 26 2022

Although Mother’s Day is less than two months away, there are things your brand can do to spark customer engagement and capture those special moments. Offering an incentive appeals to.

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8 Tips For Building an Online Community That Work

Jordan Ben, Vesta | April 25 2022

We get it. The idea of building an online community can feel daunting. Hear us out, though: The benefits of an online brand community are numerous, and the ROI from a thriving.

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Hybrid Work Could Be Hurting Your Inclusion Efforts – Here’s How You Can Tell

Lisa Lee, Salesforce , Salesforce | April 22 2022

Most businesses collect data on diversity in their ranks, and more of them are publicizing their efforts to improve it. But to keep diversity, equity, and inclusion (DEI) efforts on track.

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How to Enhance Your Sweepstakes to Elevate Consumer Engagement

Jim Tierney, Clarus Commerce | April 21 2022

Forty-five percent of consumers have made a first-time purchase because of participating in a sweepstakes campaign. And 72% of consumers would share personal information to participate.

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The Ultimate Guide to Customer Loyalty

The Comarch Team , Comarch | April 21 2022

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as.

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The Right Partnerships Yield Results

Amy Farsht, The Lacek Group , The Lacek Group | April 20 2022

Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to engage on a more regular basis with your brand. Thoughtfully chosen.

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