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Supplier-Contributed Blogs

The Evolution of Customer Loyalty: Driving Brand Affinity without Points

Ellen Green and Kristen Schrenkeisen | Bounteous , Bounteous | May 13 2024

We get asked all the time, “Are loyalty and points synonymous?” And while points have become the loyalty standard—customers know what they are, they are simple and easy to.

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Direct Mail Delivered: Marketing Postage Savings in 2024 & Beyond

The Baesman Team , Baesman | May 10 2024

In the world of marketing, postage is often an overlooked aspect of the process. However, the way you handle postage can have a significant impact on the efficiency and success of your.

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Green Loyalty Programs: How to Drive Sustainable Customer Engagement?

The Comarch Team | April 29 2024

To operate and grow, a business should be honest and make sustainable choices. It should also share the same values as its customers, not just in statements but in .

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How to Create Customer Profiles for More Personalized Marketing

The Baesman Team , Baesman | April 25 2024

Are you struggling to connect with your target audience on a personal level? In today's marketing landscape, personalization is no longer just a buzzword—it's a necessity. According to.

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What if AI Was the Key to a Personalized Digital Experience?

David A. Hamel, nventive , nventive | April 24 2024

If your loyalty app isn’t hitting its targets or generating the desired engagement, it might be time to consider integrating personalized thresholds, customized rewards, or predictive offers.

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Enhancing Customer Loyalty in Hospitality through Personalized Experiences

The Comarch Team , Comarch | April 23 2024

Imagine walking into a hotel room and finding a note with your name on it beside a plate of your favorite food. As you open it, the note details all the hotel amenities and suggests dishes similar to.

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4 Ways to Streamline Your Enterprise Loyalty Technology Migration

Mark Halterman, Phaedon , Phaedon | April 15 2024

Migrating a complex, enterprise-level loyalty platform can be an overwhelming, lengthy, and costly process, deterring—or at least postponing—many large travel brands from re-platforming.

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The Psychology Behind Customer Retention And Loyalty

The Baesman Team , Baesman | April 12 2024

Customer acquisition costs are soaring, and businesses are increasingly turning their focus towards retaining existing customers. Studies reveal that acquiring a new customer can be anywhere from.

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Drive Participation and Foster Emotional Loyalty Through Shared Values

Denise Holt, Phaedon , Phaedon | April 10 2024

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to.

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What Drives Customer Loyalty? Using Gamification with Long-Term vs. Short-Term Loyalty Objectives

The CataBoom Team , CataBoom | April 09 2024

Acquiring new customers requires a lot of time and money. It costs five to six times more to get a new customer than to reactivate an old one. That’s why businesses focus so much on.

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AI and Brand Devotion: A Series

Tess MacGibbon, The Lacek Group , The Lacek Group | April 08 2024

Laying the GroundworkDevelopments in artificial intelligence (AI) dominate the zeitgeist. AI’s implications for marketers—particularly in customer relationship management (CRM), loyalty.

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Participation: A Power Shift and Reckoning for all Brands

Jackie Hopkins, Phaedon , Phaedon | April 05 2024

Advancements in technology, the rise of social media, and the empowerment that comes with more open global communication structures have greatly influenced how young consumers participate with brands.

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