Naughty or Nice? Assessing Your Loyalty Program’s Holiday Report Card

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Take stock of your loyalty efforts—simple tips and strategies to delight customers and drive growth in the new year.   It’s that time of year again.  In addition to celebrating the holidays with friends and family, it’s also a time when we naturally step back and assess the progress we’ve made over the past 12 months and look forward to the coming year’s opportunities.  It’s also a great time to take stock of your customer....