Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Evolving Retail Landscape: Six Challenges to Building Customer Loyalty

Ned Shugrue, Phaedon , Phaedon | May 20 2025

In today’s rapidly evolving retail landscape, brands face unprecedented challenges in capturing and retaining customer loyalty. The digital revolution has transformed how consumers shop.

Loyalty / Rewards Programs

5 Data Secrets Behind the Success of World-Class Loyalty Marketing Programs

Josh Singer, WillowTree , WillowTree | May 19 2025

About a year ago I was attending an event at the Providence Performing Arts Center with my wife and my mother when I felt an elbow-nudge mid-show. My mom leans over and whispers, “We need to go.

Digital / Direct Marketing

Cobranded Credit Cards: To Fee or Not to Fee

The Lacek Group Team , The Lacek Group | May 16 2025

Credit cards are a powerful tool for brands looking to deepen customer loyalty, drive revenue, and create lasting engagement. In fact, according to a recent study, customers who became cardholders.

Payments / POS

How to Navigate iOS18’s Impact on Email Engagement

Sarah Hall, Wunderkind , Wunderkind | May 15 2025

The latest version of Apple’s iOS18 introduced several features that impact the inbox. Rolled out on January 28th and now auto-updating for users, these changes may affect how your brand&rsquo.

Smarter Incentives Through Data, Science and Design

The Maritz Team , Maritz | May 14 2025

Discover how exceptional incentive programs leverage data, behavioral science, and strategic design to drive measurable results. With insights from Product Director Casey Epley, we explore Maritz'.

Technology

6 Tips for Future-Proofing Your Data to Enhance Personalization: A Quick Guide to Formatting and.

, WillowTree | May 13 2025

Personalized customer experiences aren't just accepted — they're expected, according to 80% of consumers in BCG's recent 23,000-person survey. From customized greetings to.

Personalization

Loyalty That Cares: Rewarding Eco-Conscious Consumers for a Healthier Planet

Alexis Kvamme, Capillary , Capillary Technologies | May 12 2025

Brands are redefining loyalty by integrating sustainability—rewarding eco-friendly choices to drive engagement, brand equity, and long-term impact. Read along to know how. In a world.

Loyalty / Rewards Programs

3 Ways to Recharge Your Loyalty Program

The Maritz Team , Maritz | May 07 2025

While loyalty program memberships are rising, members actively engage with only half their enrolled programs. This guide reveals three powerful strategies—personalization, flexible rewards, and.

Loyalty / Rewards Programs

AI in Healthcare: Increasing Efficiency and Enhancing Patient Experience

Emily Merkle and Mary Carter, Phaedon , Phaedon | May 06 2025

Note to reader:As healthcare organizations explore the transformative potential of AI outlined in this article, it is essential to address the critical regulatory considerations that must guide.

CX (Customer Experience)

Six Ways to Maximize Loyalty Program Profitability

The Kobie Marketing Team , Kobie Marketing | May 05 2025

Loyalty programs have become the cornerstone of competitive advantage for companies across industries, yet the gap between good and great programs lies in their ability to evolve into sustainable.

Loyalty / Rewards Programs

The Power of Data Unification and Why It Matters for Both Technology and Marketing

Niki Adams, Boutneous , Bounteous | April 30 2025

Every organization has a vast collection of customer data from multiple channels throughout the customer journey. Without proper unification, this data is fragmented, making it difficult for.

The Luxury Resale Revolution

Scott Lewis, Bond Brand Loyalty , Bond Brand Loyalty | April 29 2025

The luxury goods market is booming, and brands are eager to secure their share. A rising trend involves traditional non-luxury brands venturing into the high-end goods sector through strategic.

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