Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Three Things Guests Need From Hotels

Ben Gaddis , T3 | October 18 2016

As a group, hotels are rated as the most useful among travel and hospitality brands. Holiday Inn is #1 across the entire category and is joined at the top by Marriott, Hyatt, and Hilton. In fact.

Customer Service / Satisfaction

Lessons From a Reformed Data Hoarder

James Kupras , Signal | October 13 2016

“Collect everything.”That is, word-for-word, the direction I was given by a client regarding their desired data collection strategy. As a former director at a big global media agency, my.

Who Gets to Go to the Marketing Heaven? 3 Deadly Sins of the Contemporary Loyalty Programs

The Comarch Team , Comarch | October 11 2016

Nowadays, in the extremely competitive market, omnipresent technology and marketing overload- the importance of building solid relationships with customers is crucial and should be one of the key.

It's Time to Face the Truth: Discounts Do Not Drive Loyalty

Brenda Thielbar | October 11 2016

Quick question: What are NOT drivers of customer loyalty?Answer: Discounts, rebates, BOGO offers – even free burritos. These may appear to be effective business strategies.

Accelerate Your Enterprise Lead Generation Engine (Infographic)

The Lenati Team , PK | October 06 2016

Marketers are expected to do more with less, increasing YOY pipeline growth with limited budgets. Optimizing an existing lead generation engine will only get marketers so far. Marketers should not.

Digital Transformation: Omnichannel – the Power of Physical and Digital

Lisa Sutrick , Pitney Bowes | October 03 2016

When people think of digital transformation, their minds tend to hone in on just that first part: digital. That’s a pretty understandable reaction and, after all, if “digital&rdquo.

How to Manage MarTech- Interview by Scott Brinker of Chiefmartec

Liam O'Connor , PK | October 03 2016

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises.

A Five Star Experience Shouldn't End With Checkout

kevin cooney | September 29 2016

Having worked in the hospitality industry over the last 10 years, I’ve been lucky to have stayed in some wonderful hotels − from Ritz Carlton to Four Seasons to Kimpton. As expected, the.

Why Showing Gratitude in Your Marketing Efforts Matters

Kara Trivunovic | September 29 2016

We should be gracious each and every day, but last week on World Gratitude Day or International Day of Peace it became more apparent as to why evoking kindness matters. While the International Day of.

How Retailers Can Win the Battle for Holiday E-commerce Sales

Kevin Ma , Signal | September 28 2016

The holiday season is right around the corner and retailers are gearing up for what hopes to be another successful season. Experts predict that this year, holiday retail sales will grow 3.3.

Let's Get Personal: Online Travel Agents

Ben Gaddis , T3 | September 27 2016

Long gone are the days of walking into your local travel agent’s office. Today, brick and mortar agencies have been replaced with online travel agents (OTAs), price comparison engines that are.

Engage Customers Personally While Maintaining Privacy and Trust

Nick Rudd | September 22 2016

This article originally appeared in CX Network on September 14, 2016.Customer experience is increasingly becoming a data science in itself. As customer interactions become more and more digital, .

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