Supplier-Contributed Blogs

5 Facts That Show Emoji Marketing Is Here to Stay

Natalie Unger , Signal | July 21 2016

World Emoji Day 2016 took place on Sunday, July 17, proving that these digital symbols have earned their place along side celebrations such as National Ice Cream Day and International Fun at Work Day.

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The Benefits of Designing Your Customer Touch Points from the Customer Perspective

James Heisler , Confirmit | July 20 2016

It is a marketing axiom that successful companies are those where the brand promise is matched by what the customer experiences. Accordingly, most major companies, particularly those in service.

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Six Reasons Loyalty is Right for CPGs

Kelli Ask | June 07 2016

Though loyalty programs have been around for decades, loyalty is definitely worth a new, closer look. Below are six common CPG marketing challenges and a look at how loyalty can help: Build.

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What Can We Learn From Millennials?

Bernard Chung ,Patrick Willer , SAP | June 23 2015

Millennials are the last generation with a front row seat experiencing the change from analogue to digital. Their youthful eyes saw the world turn global and connected. They were witness to the.

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The Secret Sauce for Digital Transformation

Bernard Chung ,Ed Anuff , SAP | June 18 2015

Every business has the potential to be a digital business. More importantly, every business must become a digital business. As the number of smart, connected devices—from phones to cars to.

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