Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty Retention Missing from Most Programs

The Baesman Team , Baesman | August 09 2016

Loyalty marketers have a delicate balance between acquisition and retention. Both strategies, while often different, predicate a success for mature programs.At Baesman, what we often find during our.

What Consumers Really Think about Their Online Gift Card Purchase Experiences

Gerry Gilbert , CashStar | August 05 2016

Most consumers are looking for personalization when they purchase an online gift cardWhen designing software, companies focus on what their clients and prospects want and need most – and.

Tone Deaf in CX: The “Music” Most Companies Miss

Lonnie Mayne , InMoment | August 05 2016

CX thought leader and prolific Forbes contributor, Micah Solomon, recently posted an article titled “13 Ways Leadership Can Lead Employees to Provide World-Class Customer Service.” In it,.

Make your Marketing Stack Predictive

The Cogensia Team , Cogensia Loyalty Solutions | August 04 2016

Data analytics should be an integral part of every company’s customer strategy. This used to be a statement of opinion made by suppliers that specialized in customer database management or.

4 Key Stages on the Yellow Brick Road to Effective Digital Intelligence

Carly Rotatori | August 04 2016

Remember the Wizard of Oz? (Of course you do--it’s a classic). Dorothy and her pals the Scarecrow, the Tinman and the Lion are all trying to get to Oz. They’re focused on.

Data Analytics

Five Questions Customer Experience Professionals Are Asking Today

Michael Hinshaw , McorpCX | August 02 2016

Everyone is talking about customer experience. What it is, why it’s important, how to deliver and how to improve it. Everyone, it seems, has an opinion. Which is why I thought you’d be.

People-Based Marketing Enables Seamless Customer Experiences

Jon Padilla , Signal | August 02 2016

One of the constant questions on a brand marketer’s mind is, “what do my customers want?” And while the answer is simple, the route to achievement is often more challenging.Today.

CX (Customer Experience)

Mobile Trends to Watch: July 2016 Roundup

3C , 3Cinteractive | August 02 2016

Investment in Mobile-Enabled Loyalty Programs Are on the RiseHaving an effective loyalty program has become a key differentiator for brands, so much so that budgets for customer loyalty will.

Gamification

Loyalty Lessons from Pokémon Go

Kevin Nix , Marigold Engage + by Marigold | July 28 2016

When you see a mobile application exceed the use of Twitter in a little over a week of existence, it demands your attention. So, with the help of my 19-year-old daughter who loves the game, I jumped.

Engage Your Customers: Localizing a Global Experiential Marketing Campaign

The BI WORLDWIDE Team , BI WORLDWIDE | July 28 2016

Many Fortune 1000 brands can attribute their success to global footprints that drive up revenue on a massive scale. They benefit greatly from having a wide and vast set of customers. However.

Big Data: The Last Mile

Yotam Benami , Idomoo Ltd. | July 27 2016

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial.

Don’t Overlook Opportunities to Leverage Marketing Data and Analytics

Jay Mellman | July 26 2016

You’ve heard all about data and analytics, in fact you may be tired of hearing about it. The challenge, then, is to move beyond talking about it and figure out what to do about it. We hear.

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