Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Zumiez Drives Loyalty with a Powerful Omnichannel Experience

The CrowdTwist Team , CrowdTwist | May 11 2017

In the competitive world of retail, traditional brick-and-mortar stores are seeking new ways to connect with customers digitally. Building loyalty with customers comes down to being relevant to.

Why Most Respondents Don’t Like Participating In Research (And What We Can Do About It)

Lenny Murphy , Virtual Incentives | May 10 2017

The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied.

Conversational Commerce: Are Brands Getting the Message?

Gerry Gilbert , CashStar | May 09 2017

Messaging apps have quickly evolved from a vehicle for chatting with friends and family to a channel for commerce. While these apps have been popular for giving people ability to share GIFs, messages.

Omnichannel Strategies For Merchants

Dan Peacock , FIS Global | May 08 2017

Flexible payment mechanisms as a central pillar of modern retailing.The term omnichannel may be overused and overhyped, but few would deny that a coherent omnichannel strategy is a fundamental.

How Smart CMOs Avoid Data Overload

Mike Poyser , Aimia | May 03 2017

Customer experience is becoming a CMO responsibility, and the top marketing channels are those that lend themselves to personalizing that experience through effective use of data analytics and.

Delivering Emotion

Keith Chandler , Cartamundi USA | May 02 2017

Online grocery efforts need to have a plan to deliver emotion as wellIn an already challenging industry, online grocery shopping could diminish a grocer’s by eliminating the biggest competitive.

Stellar Loyalty and Loyalty360 Launch New Mobile Event App, Blending Digital & Physical Experiences

The Stellar Team , Marigold Engage + by Marigold | April 28 2017

Next generation of event app debuts at Loyalty Expo 2017; Stellar Loyalty CMO Narina Sippy to moderate panel on Customer Loyalty in Travel & EntertainmentFOSTER CITY, CA – April 28, 2017.

Customer Analytics: Moving Beyond KPIs

Jonathan Adler , PK | April 27 2017

Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics.

Top Trends To Future-Proof Your Loyalty Strategy

Sarah Lewthwaite , Movio | April 27 2017

To ensure the value proposition of your loyalty program is relevant, compelling and effective, it’s important to maintain an eye on trends in the loyalty marketing space. At Movio, we are.

It’s Time to be Distinct Again

Erin Raese | April 26 2017

Every day there’s another discussion on retail, store closings, and many articles pointing the finger at Amazon. Aside from Williams-Sonoma, most retailers haven’t seen a significant.

A Shift in Power Has Changed the Tides

Keith Chandler , Cartamundi USA | April 24 2017

The information age and the internet changed everything. Knowledge is power and consumers are more informed today than ever before. The internet has allowed consumers to bypass the gatekeepers.

3 Ways To Grow Engagement With Online Travel Rewards

Sebastian Grobys , Kaligo Travel Solutions | April 21 2017

The power that OTAs have in the market is growing. Consumers increasingly look towards the largest OTAs, often at the expense of the travel suppliers such as airlines and hotel chains.

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