Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Loyalty Is Changing — And You Should Too

The Baesman Team , Baesman | February 28 2017

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work.According to a recent Accenture survey, 78 percent of U.S. consumers are retracting.

The Four Top Marketing Trends of 2017 You Don’t Want To Miss

Tori Tsu , Deluxe | February 28 2017

We’re now a month into 2017, and like many small business owners and entrepreneurs, you’ve used January to recover from the holidays, refresh your New Year’s marketing and solidify.

Why Every Agency Needs A Developer Marketing Lead

Steve Ellis , Metia | February 27 2017

Gartner suggests 2017 could be the year that CMOs spend more on IT than CIOs. If that proves to be the case, they’d better be equipped to spend those dollars wisely.In a world of platforms.

Low Cost, High Payoff: 6 Ways To Thank Your Loyalty Members

Tiana Meintjes , Movio | February 27 2017

You’ve provided your loyalty members with a product, service or experience they can rely on, but is that enough? Offering a great service is the perfect way to begin, however the process.

Five Global Insights Into Loyalty

Mike Burke | February 27 2017

The way companies collect and use data, and the way their customers share it, is changing. In the past, many companies simply assumed their customers were happy to share their data: the &ldquo.

Data Analytics

Is "Wantedness" Something That Marketers Need?

Sarah Chane Abend | February 24 2017

We love it when research reinforces what we’ve been saying all along: it’s not enough for customers to be loyal to brands; brands must be loyal to customers.A recent study by .

3 Myths To Avoid When Marketing To Boomers+ And Millennials

Stacey Hawes | February 24 2017

Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the.

3 Ways to Use Digital Customer Data to Create Great In-Store Experiences

The Signal Team , Signal | February 24 2017

More than 30% of consumers around the world would rather do the dishes or the laundry than go shopping in a physical store. And 40% consider going to the store a chore that must be done. Yet off they.

Loyalty to Resurrect Declining App Market

The Baesman Team , Baesman | February 23 2017

2017 is shaping up to be a tumultuous year for apps as US downloads dropped 20% YoY according to Nomura.In the same study, they noted that the average American downloads less than 1 app per month.

2017 Marketing Trends And How To Use Them

The Movio Team , Movio | February 23 2017

What happens when three marketers, one graphic designer and a data scientist put forward the 2017 trends they are most looking forward to? You get inspired! We asked some of the Movio Crew to share.

Channel Incentives: Co-Pay Marketplace Best Practices

Deb Broderson , Perks.com | February 22 2017

In a rapidly growing cloud market, enterprises of all sizes demand more services at an increased pace. Line of Business and IT admins are now joining forces to make technology decisions, and the.

Payments / POS

4 Tips for Enhancing Your Programmatic Advertising with The Right Creative

Alexandra Gehringer , Idomoo Ltd. | February 22 2017

According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected.

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