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Supplier-Contributed Blogs

Two Steps to See Real Back-To-School Loyalty Results

The Snipp Team , Snipp | August 14 2017

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the anticipation of heading back into the classroom didn.

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Never Underestimate the Value of Having “Friends at the Top!”

Tim Douek , Strativity Group | August 14 2017

No two CX initiatives are the same. Some might focus on a single process or an isolated opportunity; others might involve an entire organization. Some come about as a result of a pressing issue, need.

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Machines Rising In Customer Loyalty

Peter Lim , Marigold Engage + by Marigold | August 14 2017

Merrill Lynch uses machine learning to automate investors’ portfolios, Facebook employs it to curate newsfeed content, and Google’s self-driving cars rely on it to navigate the roads.

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Does Everything Need to Happen Now? Real-Time vs. Right Time

The Aimia Team | August 01 2017

I make a purchase, I get a text. I browse a website, I get an email. The world is moving in real-time so my loyalty program should be responding in real-time as well, right?     Great.

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Metrics and Alignment are the Keys in Loyalty Marketing Today

Mark Johnson , Loyalty360 | July 26 2017

The lack of metrics, as well as the absence of meaningful benchmarks within organizations around customer experience and loyalty, is something that is of concern to many of the brands we speak to at.

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Engage Customer Conference: Purpose vs. Process

Phil Durand , Confirmit | July 25 2017

It’s always good to hear about the other stories from other companies out there in the world of customer engagement and customer experience. It’s a great reminder of the hard work and.

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Show Me the Money!

Claudio Ayub , Perks.com | July 24 2017

Technology changes have resulted in vendors offering new, advanced solutions and services across a wide range of categories. Revenues have shifted from hardware and software to applications, and from.

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How Branded Communities Make An Impact

Vincent Rescigno , Kobie Marketing | July 21 2017

Communities are formed organically and often. On average, a new community is created on reddit every 2.4 minutes and 1 billion people are participating in Facebook groups every month. While each.

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Transform Customer Care with a Moment of Impact in the Call Center

Jesse Hoobler , Pitney Bowes | July 19 2017

Looking to buy shoes online? Need to upgrade your phone? In the market for a ridesharing app? Today’s customers can buy any one product or service from at least a half-dozen different vendors.

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Achieving Synergy And Success In Cinema Loyalty With Marcus Theatres

The Movio Team , Movio | July 17 2017

Marcus Theatres is a staple in the North American cinemascape - which doesn’t come as a surprise given the company’s focus on excellence and “Making ordinary days extraordinary.

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To Beacon or Not to Beacon

Trevor Mast , FIS Global | July 11 2017

Merchants are always looking for innovative ways to promote new sales. Historically, they’ve come up with a variety of ways to attract business, from hiring someone to stand outside their store.

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Why Customer Experience Professionals are Knocking on Their HR Colleagues’ Doors

Julia Markish , Medallia | July 07 2017

There are countless connection points that bind the experience of a company’s customers to that of its employees. How do you leverage that connection to better support your CX strategy? Here.

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